I was aware about certain unwritten rules when writing a letter for a customer as those which say to keep a respectful tone, be clear with the message, who are you, why is the purpose of the letter... but it have never crossed my mind that there could be a "rule" related with the initial greeting and the way you sign it off. It's something that my manager has noticed me today while we were reviewing a letter I had drafted for customers.
The "rule" says:
If you start the letter with Dear Mr. X, you should sign off "Yours sincerely". However if you start Dear Sir/Madam or Dear Customer, you should sign off "Yours Faithfully".
I don't really know which the reason for this is but as they've said... Old School Lessons!
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